A - Manage our initial interactions
B - Manage our commercial relationship
C - Manage services provided by your connected vehicle and on-board applications
D - Conduct studies and analyses
E - Manage our marketing operations
Objectives | Legal basis |
Follow up visits to our websites or mobile applications, and manage their operation and security, | This processing is based on your consent to cookies stored/read on your device (see our cookies policy –https://www.dacia.ie/cookie-policy.html) and on our legitimate interest (to provide you with secure sites and applications) |
Requests for information, estimates/quotations, test drives (and any recovery of fines related to test drives), etc. | This processing is justified by the pre-contractual relationship resulting from your request or our legal obligations (cooperation with the authorities for the recovery of fines) |
Navigation and interaction with our Facebook fan page | This processing is justified by the contractual relationship you have as a Facebook user. In this context, Cedar Motors Limited and Facebook are joint data controllers. |
Objectives | Legal basis |
Management of your vehicle order (including tracking from manufacture to delivery), registration request, documents related to your vehicle order, contracts. (maintenance, extended warranty and connected services), repairs, warranty (including your requests for support), and roadside assistance, etc. | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Management of your user accounts and means of authentication | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Management of your participation to forums, communities | Other than where we rely on your consent, this processing is justified by our legitimate interest to manage these spaces. |
Responding to your possible requests to exercise rights in relation to your personal data (see the section on "your rights") | This processing is based on our legal obligations and may involve checking your identity. |
Management of our satisfaction surveys, management and response to your opinions, in order to improve customer satisfaction and our products and services | This processing is based on our legitimate interests (to improve our products and services). |
Management of our consolidated prospects/customers database | This processing is based on our legitimate interests (to have an up-to-date and consolidated overview of the data) |
Management of your vehicle relationship, in particular the various operations carried out on your vehicle, | This processing is based on our legitimate interests (following the quality of our products) |
A vehicle recall due to a quality problem | This processing is based on our legal obligations (regulations on defective products) and on our legitimate interests (to ensure the quality of our products) |
Objectives | Legal basis |
Ensure your safety on the road (e.g. emergency call, collision risk warning, lane departure detection, speed limiter and automatic emergency braking (in so far as such data is considered to be personal data by the Data Protection Commissioner) | This processing is justified by the fulfilment of the agreement you have entered into with us or our legal obligations. |
Provide and manage your on-board vehicle offers and applications (targeted advertising, breakdown assistance, personalised insurance) | This processing is justified, as appropriate, by your consent or our legitimate interests (providing you with relevant content) or by the fulfilment of the contract you have entered into with us. |
Ensure the cybersecurity of the systems | This processing is justified by our legitimate interests (to provide you with secure systems). |
Activate your connected services and on-board applications, manage your accounts and associated contracts | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Support with combating theft (reporting a theft, tracking stolen vehicles) | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Provide you with connected services and on-board driving assistance applications (advance messages, eco-driving, park assist (in so far as such data is considered to be personal data by the Data Protection Commissioner) | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Remote inspection (vehicle and dashboard inspection) | This processing is justified by the fulfilment of the agreement you have entered into with us. |
Provide you with connected services and on-board navigation applications | This processing is based on your consent. |
Manage and provide you with services related to your battery and connected services and associated on-board applications | This processing is justified by the fulfilment of the agreement you have entered into with us |
Provide you with diagnostics, servicing and maintenance services for your vehicles, systems and maps (warnings related to vehicle operation, NCT date reminder, service reminders, remote software updates, proactive maintenance, and predictive maintenance, etc.) | This processing is justified by the fulfilment of the agreement you have entered into with us, and where applicable our legitimate interest. |
Provide you with personalised offers (e.g personalised discount towards an upcoming NCT using mileage data to predict NCT or Service event) | Other than where we rely on your consent, this processing is justified by our legitimate interest to enhance and personalise your customer experience. |
Objectives | Legal basis |
Invite you to respond to studies and surveys within the context of development of new products and services and to measure our brand image, | The invitation is sent to you under our legitimate interest and the processing of your response is based on your consent to participate. You can opt out of this at any time. |
Produce analysis to measure our commercial performance, including the effectiveness of our marketing operations, | This processing is based on our legitimate interests (to measure the performance of our activity) |
Research and development of new products and services | This processing is based on our legitimate interests (to improve our products and services) |
Ensure the quality of our vehicles and parts, including incident and durability studies, | This processing is based on our legitimate interests (to improve our products) |
Conduct analysis to improve customer satisfaction | This processing is based on our legitimate interests (to improve our products and services) |
Objectives | Legal basis |
Send advertising campaigns (digital or otherwise) and newsletters, | This processing is based on your consent and/or our legitimate interests (to provide you with relevant information) |
Games and contests, events and sponsorship, | This processing is based on the contract (acceptance of the rules) |
Online targeted advertising, customisation of content, | This processing is based on our legitimate interest to share your data with advertising partners to display personalised offers, or based on your consent for cookies stored/read on your device (see our cookies policy – https://www.dacia.ie/cookie-policy.html |
Advanced analysis for marketing customisation (profiling) and improvement of customer and market knowledge | This processing is based on our legitimate interests (to get to know the behaviour of our customers and prospects better and/or to provide you with relevant content) |
To exercise any of your rights, call our customer relations team on 1800 771 771 or email data.privacy@cedarmotors.ie. You can unsubscribe from receiving our mailings at any time in the future by using the link that appears in the footer of every email that we send to you, or by post to:
Cedar Motor Limited
Cedar House, Joyce Way
Park West Business Park
Dublin 12
D12 RW59
We may request certain information or documents (identity document, vehicle registration document) if we fail to identify you or to identify your vehicle data.