OUR HISTORY

Making mobility available for the many

With more than 8 million customers in 44 countries in Europe and the Mediterranean region, Dacia has established itself as the best value-for-money brand in the automotive market and intends to stay that way. With this in mind, Dacia managed to evolve over the years to continue to meet the needs of its customers. Each of its flagship models is like a revolution in itself, shaking up the automotive market.
Dacia brand
DACIA, A BRAND REBORN
Dacia was founded in Romania in 1966, with a clear objective: to provide modern, reliable and affordable cars to all Romanians. Its name was taken from Dacia, the former name given by the Romans to the region now known as Romania.But it was in 1999, when Renault acquired Dacia, that the brand began a strategic shift, without straying far from its roots. Logan marked its first success.

LOGAN LAUNCHED IN 2004
Originally designed for emerging markets at the unbeatable price of €5,000, Logan is a modern and robust family saloon that was a renaissance for the brand. It revolutionised the automotive market and achieved incredible commercial success, including in Western Europe, where Logan was launched in 2005.
Logan 2004
Sandero 2008
SANDERO LAUNCHED IN 2008
Sandero was the second major launch for the Dacia brand. It is also its best-selling model. Its generous dimensions, practical design, versatility and affordable price tag are just a few of the qualities that make Sandero the best-selling car in Europe.     
DUSTER LAUNCHED IN 2010
With Duster, Dacia once again broke down automotive industry stereotypes. In addition to being the most affordable SUV, Duster is an attractive vehicle with real off-road capabilities and outstanding versatility. Once again, the brand enjoyed great commercial success.
Duster 2010
JOGGER With its spirit of adventure
JOGGER LAUNCHED IN 2022
With its spirit of adventure, Jogger perfectly embodies Dacia‘s brand positioning and ethos. At the crossroads of several segments, this versatile family car accommodates up to 7 passengers, taking the best from each category. It has the length of an estate car, the spaciousness and modularity of a leisure activity vehicle and the adventurous appeal of an SUV.
2022: THE NEW BRAND IDENTITY
Renewing our promise to deliver simplicity, durability and accessibility - a new logo, new colours, and a completely updated, modern line-up to be proud of.
Dacia Range

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