Awards

Dacia voted as Best Value Brand at Auto Trader New Car Awards 2021

Dacia wins Best Value Brand for the third time at Auto Trader New Car Awards, previously winning in 2018 and 2019
The annual Auto Trader New Car Awards are voted for by 148,000 UK car owners
The All-New Dacia Sandero is the UK’s most affordable new car
Eight years after its launch, Dacia remains the most affordable brand in the UK

Dacia has been crowned Best Value Brand, according to a consumer vote at the fifth-annual Auto Trader New Car Awards. This is the third time the brand has been recognised with this title.

Auto Trader’s New Car Award winners were determined by 148,000 genuine UK car owners, making Dacia a true consumer champion. Owners were asked to rate their cars across 16 different criteria, from reliability and performance to appearance and running costs.

Erin Baker, Editorial Director, Auto Trader said:

“When you look at Dacia’s brilliant model range that combines low pricing with plenty of car for the money, it’s easy to see why it won. We were inundated with positive comments from Dacia owners, but there was one message that kept coming through: “with Dacia, you get great value, without having to compromise on quality or performance.”

Luke Broad, Dacia UK Head of Sales added:

“Consumers want great value for money, and at Dacia, we offer customers quality cars for the most affordable prices. Being recognised by car owners as Best Value Brand at the Auto Trader New Car Awards solidifies what Dacia’s philosophy is all about. With our most advanced, highest-quality and most accomplished car now launched – The All-New Sandero and Stepway – we will keep the momentum going.”

The award-winning Dacia range consists of the All-New Sandero – Ireland's most affordable new car starting from £12,990 OTR – as well as the All-New Sandero Stepway and Duster SUV.